As soon as I saw the coverpage of this book I thought I need this book.Then when I flipped and saw Rs. 99, I thought I really need this book.
What I liked is that this book has a very fitting title "It Happened in India". People actually think that brands like 'bare', 'john miller' and
retail stores like 'pantaloons' are foreign. It is heartening to see that all
this professional stuff happened right here in India.
As for Kishoreji, all I can say is 'unbelievable'. His core competency is
that he knows the Indian consumer so well that the rest is taken care
of by itself. You'll know how 'Indian' this person is with the most minute details of his malls like making malls look like mandis and letting stray dogs remain in the mall area ( believe it or not he mentioned this in his book. I would really like to see a mall with street dogs roaming about ) !
All in all This book is a wonderful read. You get to read about great ideas and great people.
I think more Indian CEO's and entrepreneurs should write about themselves ( and also make sure that their books are buyable like this one ). There are surely many more stories like these in India.
Rewrite rules, Retain values. . .
